IPU Advertising Options
Leaderboard
Desktop
| Dimensions (W x H) | 1800px x 70px |
| Maximum File Size | 250 KB |
| File Type | JPG, GIF, PNG |
Mobile
| Dimensions (W x H) | 300px x 50px |
| Maximum File Size | 250 KB |
| File Type | JPG, GIF, PNG |
Medium rectangle
Desktop
| Dimensions (W x H) | 300px x 250px |
| Maximum File Size | 250 KB |
| File Type | JPG, GIF, PNG |
Mobile
| Dimensions (W x H) | 300px x 250px |
| Maximum File Size | 250 KB |
| File Type | JPG, GIF, PNG |
Skyscraper
Desktop
| Dimensions (W x H) | 160px x 600px |
| Maximum File Size | 250 KB |
| File Type | JPG, GIF, PNG |
Technical data
- Artwork should be supplied as high resolution PDFs with all fonts and images embedded
- Full and half-page advertisements should be supplied with 3mm bleed around all sides and include crop marks.
Deadlines
- Booking must be made by 14th of previous month
- Artwork must be supplied by 18th of previous month
Quarter Page Ad
Ad Specifications
Sizes: 190mm X 75mm
Half Page Ad
Ad Specifications
| Landscape | Portrait |
| 190mm X 135mm | 100mm X 297mm |
Full Page Ad
Ad Specifications
| Trim | Type area | Artwork size |
| 210mm X 297mm | 190mm X 267mm | 216mm X 303mm (includes 3mm bleed) |
Double Page Ad
Ad Specifications
| Trim | Type area | Artwork size |
| 420mm X 297mm | 400mm X 267mm | 426mm X 303mm (includes 3mm bleed) |
Classified Advertisements
Ad Specifications
| Type A | Type B | Type C |
| 93mm X 75mm | 93mm X 50mm | 93mm X 30mm |
Why advertise in the IPU Review magazine?
Reach
- You will reach over 16,000 people working in community pharmacies, including pharmacy managers, pharmacy technicians, counter assistants and sales assistants.
- 2,300 copies delivered directly to pharmacies monthly.
- The IPU Review is also distributed to all TDs, Senators and MEPs, as well as senior Department of Health and HSE staff.
- Advertising in the IPU Review is the most effective way of informing those working in the community pharmacy sector about your product or service.
Why advertise on the IPU website?
Monthly website views
- Targeted Audience: The IPU website is the go-to platform for Irish pharmacists, pharmacy owners, and industry professionals. Advertising here ensures your message reaches the right audience effectively.
- High Visibility: As a trusted resource for pharmacy-related information, the IPU website attracts consistent traffic from members and stakeholders, providing excellent exposure for your advertisement.
- Credibility and Trust: The IPU is a highly respected organisation within the pharmacy sector. Advertising on the website associates your brand with this trusted name, enhancing your credibility.
- Direct Access to Key Decision-Makers: Engage with pharmacy owners, managers, and industry leaders who frequent the IPU website to stay informed and make important business decisions.
- Wide Reach Within the Pharmacy Sector: From community pharmacies to politicians, the IPU website connects you to professionals across all facets of the pharmacy industry.